Ms. Arden painted the door of her first salon, located on the fashionable Fifth Avenue, a bold red hue to ensure that it stood out from the already crowded street of retail shops.
Ms. Arden provides suffragettes with red lipstick as a symbol of independence and solidarity.
Elizabeth Arden introduces eye makeup to America and a full line of skincare and color cosmetics. She creates the first travel size products.
Elizabeth Arden is the first in the cosmetics industry to train and send out a team of traveling demonstrators and saleswomen.
Elizabeth Arden is the first to use a personal publicist and hires Hollywood columnist Hedda Hopper to represent herself and the company.
The Elizabeth Arden Salons expand internationally (London, Paris and Nice).
Elizabeth Arden introduces the iconic Eight Hour Cream Skin Protectant.
Brothers Charles and Joseph Revson and Charles Lachman form Revlon and introduce a revolutionary nail enamel.
Elizabeth Arden was the first to have a weekly radio show about beauty health and well-being, known as beauty tutorials.
Elizabeth Arden opens Maine Chance, the first destination spa in America.
First Revlon advertisement runs in the New Yorker Magazine.
Elizabeth Arden's Blue Grass Fragrance debuts.
Revlon introduces nail polish and starts selling in stores and beauty salons.
Ms. Arden is the first to show a cosmetic commercial in movie theaters.
Revlon introduces lipstick into the product portfolio and promotes it through the matching Lips and Fingertips campaign.
Elizabeth Arden is the first business woman to be on the cover of Time Magazine.
Revlon's iconic Fire and Ice lipstick and nail campaign features a Vogue partnership and celebrity endorsements (model Dorian Leigh) shot by Richard Avedon.
Revlon expands business globally.
Revlon launches Lustrous Lipstick with innovative packaging and formula.
Revlon features "The American Look" Campaign globally with model Suzy Parker.
Revlon Super Lustrous Lip Color launches, building on Lustrous Lipstick.
Revlon's highly successful sponsorship of The $64,000 Question TV show, drives sales and brand publicity.
Revlon ColorSilk hair color launches.
Ms. Arden passes away.
Revlon made history when it was the first beauty company to feature an African American model, Naomi Sims, in its advertising.
Revlon acquires Mitchum Co.
Elizabeth Arden's Flawless Finish Foundation launches.
Revlon's Charlie Fragrance launches and becomes the #1 global fragrance.
Revlon is the first brand to sign an ambassador, Lauren Hutton.
Charles Revson dies and Michel Bergerac assumes leadership of Revlon.
Revlon acquires Henry Colomer and launches Revlon Professional with Sensor Perm.
Revlon's supermodel campaign features diverse, known and new models like Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington, shot by Richard Avedon.
Revlon sold to MacAndrews & Forbes.
Elizabeth Arden Red Door Fragrance launches.
Elizabeth Arden introduces the world to pure, potent, precise-dose skincare, launching the iconic Ceramide capsule.
Revlon ColorStay Lipstick debuts as the first non-transfer lipstick.
Veronica Webb is first African-American model to land an exclusive contract with a major beauty brand when she teamed up with Revlon to launch the Color Style line.
David Raccuglia, the founder of American Crew, personally laid the foundation of the men's grooming category as we know it today, raising American Crew to its current position as a world leader in professional men's grooming products.
Halle Berry becomes Revlon Brand Ambassador.
Revlon goes public.
Revlon Age Defying, anti-aging makeup line launches.
Revlon sells its Professional Products division to Beauty Care Professional Products Luxembourg, S.a.r.l.
Elizabeth Arden's Prevage Anti-Aging treatment debuts as one of the first cosmeceutical skincare lines addressing skin aging caused by environmental exposure.
Elizabeth Arden launches Pure Finish Mineral Makeup.
Elizabeth Arden celebrates 100 years of beauty.
Emma Stone and Olivia Wilde are Revlon's newest brand ambassadors.
Revlon acquires The Colomer Group and reunites with its professional products division. Brands acquired include Revlon Professional, CND, American Crew and Creme of Nature.
Revlon's Love Is On Campaign debuts.
Elizabeth Arden launches SuperStart Skin Renewal Booster, one of the first pre-serums that boosts the result of your skincare regime.
Revlon Ultra HD Lipstick launches and captures matte lipstick category.
Gwen Stefani and Ciara kick off a new era of celebrity partnership for Revlon built on mass awareness and social influence.
Revlon completes global acquisition of Cutex.
Revlon acquires Elizabeth Arden, creating a global beauty company with a strong portfolio of leading brands.
Elizabeth Arden launches White Tea, an exquisitely uncomplicated fragrance that helps you find your moment.
Elizabeth Arden signs Reese Witherspoon as storyteller-in-chief, bringing the brand and Ms. Arden's story to life.
Almay partners with actress, screenwriter and producer Rashida Jones in the role of Almay Insider, unveiling its Reveal the True You Campaign.
Gal Gadot joins as Global Brand Ambassador.
Revlon's Live Boldly Campaign encourages women to express themselves boldly with passion, optimism, strength and style and features Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann.